|10.00:||Early Bird backstage coffee bar|
|11.00-12.30:||Buyer‘s Entry und Supplier’s Corner|
|12.30:||Thought provoking keynote speech "Brand Positioning in the MICE Business" by Rolf Gruber, Switzerland|
|14.15:||Theme Cloud 1: "Meeting Architecture of tomorrow − between high-tech and meadow” with Mike van der Vijver, Italy / Netherlands|
|16.00:||Shuttle to the off-site locations in the trendy district of Cologne-Ehrenfeld|
|16.30-18.45:||MICE Lab 1 − Thematically structured supplier presentations with interactive sessions|
|18.45-20.00:||Break and freshen up at the hotel|
|09.00 Uhr:||Theme Cloud 2: " Themed Destinations − Themed Venues: New Opportunities in MICE Marketing" presented by Expodata Editor in Chief Urs Seiler with a keynote speech by Rolf Gruber, Switzerland|
|11.00-12.30 Uhr:||MICE Lab 2 − Thematically structured supplier presentations with interactive sessions|
|12.30 Uhr:||Lunch and networking|
|13.30-14:45 Uhr:||Theme Cloud 3: "Be here − Be now. Decelerate for top performance" by Jürgen Heinrich, Editor in Chief of the magazine Events, contentually supported by Willem Stortelder|
|from 14.45 Uhr:||Interactive group project with mobile coffee stations|
|16.00 Uhr:||Closing keynote speech, summing up and future outlooks|
|16.30 Uhr:||Official finish and transfers|
Mike van der Vijver
Mike van der Vijver moderates Theme Cloud 1 "Meeting Architecture of tomorrow − between high-tech and meadow": the move from full-frontal "Knowledge Fueling" towards knowledge sharing and more identification with results.
Meeting Architecture of the future is hallmarked by reducing everything to the essentials, creating space for communication and imagery and doing away with existing rules.
Mike takes us from the "Meeting Hell" through to "Meeting Heaven"...
In his keynote speech and the subsequent Theme Cloud "Themed Destinations − Themed Venues: New Opportunities in MICE Marketing" Swiss branding expert Rolf Gruber makes the MICE industry aware of the challenge for sophisticated "brand positioning within the MICE business."
The thought leader in corporate branding and corporate identity calls for strong brands and unique persuasion strategies.
Rolf Gruber will provide communication stimuli from which suppliers and buyers alike will benefit.
"You decide whether you have time or not" argues Willem Stortelder, co-founder of the communications think-tank "21 Lobsterstreet”.
It is not about smart time management, but more about a paradigm shift in the people business event sector and the MICE industry.
Because Willem knows: "What matters is the moment." We look forward to an inspiring Theme Cloud with guaranteed practical relevance...
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